Meet Sarah Dudley

I was born into the shoe industry with both sets of grandparents and great grandparents being shoe manufacturers, so it was only a matter of time before I became involved in the industry too!  My earliest childhood memories was visiting shoe factories and the Bodileys shop that my great aunt and uncle ran.  My Uncle Bod was a silver haired gentleman and between him and my aunt it was them who instilled in me the importance of great customer care, the shop was a happy welcoming place to be, with the luxurious smell of leather and a tin of Murray mints on the mantelpiece which was always a treat!  I can remember observing the great experience it was for both the customer and shop staff, it was happy and joyous with lots of laughter and satisfaction when the perfect shoes were found.  This coupled with my grandfather, Frank Webb of George Webb and Sons showing me and teaching me about shoe production at the factory, the skill of the craftsmen and women and the pride in completed shoes, has given me a lifelong passion for the shoe industry.  George Webb and Sons alone produced over 1,200,000 boots for the armed forces in World War II.

I left London in 1999 with two small children in tow and started to help my father run Bodileys and hence became the fourth generation family member to run the business.  It was in 2008 after the sudden death of my father that I found myself at the helm and what a terrifying time that was.  I felt a huge responsibility and desire to continue the success of my forebears and hence our own brand was born.  We firstly launched the London Collection in 2013, I knew it was important to build a team behind me who could offer the expertise I needed, I am passionate about the product and customer service so I have always had other people to focus on the financial and operational side and that works really well.

Now after months of preparation I am proud to present our Mayfair Collection, a range of 5 classic styles made for us by Northampton’s leading manufacturer.  Each style is made from the finest calf skins or suede, all fully calf leather lined and made on the Goodyear welted process.  We think we have created a collection that will appeal to the Gentleman who understands the importance of the best made English shoe, we hope you agree!